Veriflora is a certification process for sustainably grown
flowers and plants. It is currently implemented by over 50 farms worldwide,
yielding an estimated 1 billion stems. Veriflora certification is administered
by SCS Global Services (SCS), a third-party certifier of environmental,
sustainability and agricultural product quality claims.
Veriflora certifies only "flowers sold in the United
States", for which they audit and "impose strict environmental and
labor standards on farms"; however there is no requirement that the plants
be "fully organic." The gardening giant FTD "decided to stock
flowers certified by VeriFlora".
Standards
The Veriflora Certification Program is accredited under
ISO/IEC Guide 65, the international standard for third-party product
certifiers.
Key components of the Veriflora program are fair labor
practices, sustainable crop production, waste management and the conservation
of resources. Growers are limited in the agrochemicals they use, and are
required to safely store hazardous wastes and materials in accordance with the
United Nations Food and Agriculture Organization, as well as move towards traditional
organic certification.
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