An artist's impression or artist's interpretation is the
representation of an object or a scene created by an artist, when no other
accurate representation is available. It could be an image, a sound, a video or
a model. Artist's impressions are often created to represent concepts and
objects that cannot be seen by the naked eye; that are very big, very small, in
the past, in the future, fictional, or otherwise abstract in other ways. For
example, in architecture, artists' impressions are used to showcase the design
of planned buildings and associated landscape.
The artists use an artistic license to create the
impression, as they usually have no way of knowing what the concept actually
looks like. They may use connotative imagery to evoke emotions in the audience.
When the object actually exists, or at least there is already a standardised
view of the object (such as Pokémon), an artist's interpretation serves as more
of a stylised view of the object, sometimes juxtaposing two conflicting
elements in order to make a statement. An example would be reinterpreting
Pokémon as fierce warriors with guns in their hands, to make a point about
Pokémon's premise of forcing animals to fight until they faint.
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